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WATERTOWN WEATHER

Naturally Lewis, Inc. Launches Discover Tug Hill Digital Brand for Tourism Promotion

Apr 01, 2025 04:30PM ● By Nicole Petrus

“Discover Tug Hill is more than a brand, it isa call to action” says Kristen Ward Aucter, Director of Tourism at Naturally Lewis, Inc. “By creating a bold brand for tourism promotion we are able to showcase the attractions and experiences of our community, from the Tug Hill to the Western edge of the Adirondack Park, and provide the hub for visitors and community members to be in-the-know on happenings in our community.”

Naturally Lewis, Inc. has been appointed as the official tourism promotion agency for Lewis County, New York by the Lewis County Board of Legislators. This appointment continues the legacy of appointing the Lewis County Chamber of Commerce as the official tourism promotion agency, as Naturally Lewis, Inc. administers the services of this independent organization.

With a new brand for tourism promotion, Naturally Lewis, Inc. has developed a regional partnership to promote the entirety of the Tug Hill Region in addition to Lewis County. Through a collaborative marketing effort, the Tug Hill Region and designated tourism promotion agencies within it have developed a formal partnership to promote the Tug Hill as a destination.

“Tourism is the front door to economic development” says Brittany Davis, Executive Director of Naturally Lewis, Inc. “By partnering with Jefferson, Oneida, and Oswego Counties, we are removing boundaries in promoting the experiences of the Tug Hill as a whole and providing a one-stop platform for visitors and community members to stay in-the-know.

For more information on attractions and experiences within Lewis County and the Tug Hill Region, visit DiscoverTugHill.com and follow Discover Tug Hill on Facebook and Instagram. For more information on business and community development, visit NaturallyLewis.com and follow Naturally Lewison Facebook and LinkedIn.