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Mark Gaines
General Manager

Hello I am Mark Gaines!
I am the General Manager here at NBC Watertown.
I have been fortunate to be in the Broadcast Business for 24 plus years.
My early years found me working up thru the ranks of Radio here in Watertown and running four of them here, 3 in Ogdensburg and 3 in Massena .
In late 2016, I was asked to start NBC Watertown as there had never been an NBC Affiliate in the Watertown, NY Market.
The pleasure of what I do is somewhere between helping Businesses Grow and connecting with the Community!
My garage, my woods and some country back roads get most of my time off!

Eliza Urbaniak
Traffic Manager/ Web / Graphic Design

    Hi, I am Eliza, Traffic Manager and Web Designer for NBC Watertown. I started in the Media world over 15 years ago, not knowing at the time that it would be my future home.  Starting out at reception I had my ears drawn in multi facets giving me a chance to learn each part of the business.  With a strong “No Thanks” when asked about Traffic the first few times, I decided to give it a chance and fell in love with the detail oriented aspects of the job.   Traffic is a lot of behind the scenes work.  My main task is to schedule everything you see on our station down to the second...Commercials, Shows, Promotions, Weather etc... The 24 hour day comes together through my position.  I call it my daily jigsaw puzzle.

When I am not in the office, you can find me on a hiking trail, at a golf course or on a                                                                                   soccer field.


Eric Burke
Senior Account Manager


I have over 35 years in retail experience and believe that service after the sale is as important. I will listen to your plans and create a solution to help your business grow. I offer information that is beneficial and helpful for you to better understand the workings of advertising or sponsorships. We are more than a TV station, featuring events, live-streaming and digital billboards.

Call me today at 315-836-8723 to learn more about all what NBC Watertown has to offer.

Nate Matteson
Account Executive

Hi, I'm Nate! I was born and raised here in the North Country. Before my time with NBC Watertown, I served as the Watertown Rapids collegiate baseball organization Director of Operations for 3 years. I enjoy working with businesses in the area big and small to help them achieve their goals for their business. I will listen to your businesses needs and work with you to help custom build a solution that will help your business flourish. I believe that we, in Watertown NY, have a lot of unique businesses to offer surrounding communities and I will strive to put your brand strategically into those communities. I will walk with you every step of the way to help you understand the benefits and workings of advertising and sponsorship. Call me today at 315-836-8230 to learn more about what NBC Watertown has to offer. 

In my free time you can find me out on the golf course, coaching youth baseball, or out in the woods hiking with my dog.

Nicole Petrus
Marketing/Events Coordinator

Hi, I'm Nicole! I grew up and reside in Copenhagen with my husband and two kids. Prior to working at NBC Watertown, I have spent the last 15 years working in the service industry. With a passion for events and customer service, I strive to ensure my customers have the best experience possible. I look forward to working with you to meet all of your advertisement needs!