Back to School Fair Returns to Salmon Run Mall with Fun, Free Supplies & Family Activities

Get ready for an exciting evening of family fun and back-to-school cheer! NBC Watertown is thrilled to announce the 2025 Back to School Fair, happening Tuesday, August 20 from 4:00 to 7:00 p.m. at Salmon Run Mall’s Center Court — with easy access through the Bob Johnson Auto Group entrance.

Thanks to the generosity of our Presenting Sponsor, Bob Johnson Auto Group, this annual community event is completely free and open to all families throughout Jefferson, Lewis, and St. Lawrence counties.

Students and parents alike can look forward to:

• 🎒 Free backpacks and school supplies for school-aged children (while supplies last)

• 🎩 A live magic show that will dazzle audiences of all ages

• 🎨 Face painting and hands-on activities

• 🤝 A wide variety of community vendors and local organizations

• 🌟 Special appearances by beloved children’s characters from WPBS

• 🎁 Plus giveaways, surprises, and so much more!

Whether you’re gearing up for the school year or just looking for a fun evening out with the family, the Back to School Fair is a can’t-miss event designed to bring resources, entertainment, and joy to our local communities.

Event Details:
📍 Salmon Run Mall – Center Court
🚪 Enter through the Bob Johnson Auto Group Entrance
📅 Tuesday, August 20, 2025
⏰ 4:00 PM to 7:00 PM

Come out and celebrate the new school year with us! For updates and more details, follow NBC Watertown on social media.

For more information, contact:
Nicole Petrus, NBC Watertown’s Event Coordinator
📞 315-586-6101
📧 [email protected]